I read two articles today about a study conducted to deturmine how many people purchase jewelry to give as a birthday gift. The study found that 66% of the participants have purchased jewelry for that purpose. An even higher number, 74% said they are considering purchasing jewelry to give as a birthday gift in the future.
The survey also showed that people are purchasing jewelry as a birthday gift for themselves.
Past studies have consistently shown that jewelry gift shoppers also buy for themselves when they see something they like.